Human Cloning Essay Example | Topics and Well Written Essays - 750 words

Human Cloning - Essay Example 7). Human cloning is a controversial that elicits diverse reactions from all quarters and almost every member of the human race. The issue of cloning has caused much debate since the firs cloning of a live sheep in Scotland in 1997m due to ethics and authority to participate in the events leading to the creation of a new human being from the originally born one. This topic is crucial to the existence of human beings as it may be used to either improve their lives or degrade them. Personal Opinion In my opinion, human cloning is a gift that should be embraced by all of humanity because it has multiple benefits if made use of in appropriate ways. Cloning should be allowed among humans because it can be used to cure or improve certain conditions such as infertility. In reference to this, infertile couples can have children of their own. In addition, cloning, if allowed can be used to repair damaged tissues and organs in the human body. This is through growing new organs, which is called therapeutic cloning; that can then be used for the maintenance of the human body. This is especially so for conditions that requires transplants such as leukemia, liver and kidney failures (Human Genome Project Information, 2009, Para. 15). Cloning can be used to generate new bone marrow that can then be transplanted into the patient and, therefore, healing them of their condition. In addition, it lessens the risk and burden that loved ones have to bear in order to save their lives. This is in the form of surgery that they have to go trough so as to donate their organs for use by others. Not only can human cloning be used in the above named processes, but also in plastic and reconstructive surgeries. Cloning allows for production of body tissues that are compatible with the host, which in turn lessens the risk of tissue rejection (Advancing Science, Serving Society, 2007, Para. 5). For this reason, cloning can be used to treat conditions such as amputated limbs as they may easily b e regenerated. The additional conditions that can benefit from human cloning include defective genes and genetic diseases. This would be beneficial, especially to parents that have genetic disorders. For parents considering conception, they may see a specialist to have the genes eradicated and thus ensure that they do not pass the problems on to their offspring. People Opinions The majority of those who think that human cloning should be allowed share common belief with me that it can be used for the good of human kind, and especially so in regard to health. One opinion that is outstanding is that, due to the preservation of health and even extension of life, scientists could continue to live. As a result, the world would benefit from their great discoveries and inventions. All this would be the result of recreating their minds in a different time and body. For example, if this were to happen to the Wright brothers, they would help greatly in developing space exploration and the avi ation industry at large. Furthermore, others claim that for the purpose of reproducing offspring in cases of couples who cannot conceive, cloning should be legal, but only if the child will not be subjected to tests for his or her entire life. Therefore, it should be perfected before it is used for such events. In spite of all their well-argued reasons for supporting human cloning, some reasons for their support were utterly misconceived and based on fallacies of over imagination. One such thought was that cloning should be allowed in order to counter population problems. The basis of this argument was that; height and weight be regulated in order to fit people into certain special buildings. This beat the entire purpose of cloning as only clones were to be fitted into these â€Å"

The Muslim World Essay Example for Free

The Muslim World Essay World is divided into different divisions depending upon the economic conditions, race, culture and most importantly religion. The division of world is more evident after the September 11 attacks into Muslim world and anti-Muslim world. The political ideology and attitudes were now deeply rooted among the individuals also. â€Å"The anti-Muslim attitudes of West united the Muslim world â€Å"is a blanket statement and have strong relevance to the present day. Western attitude: The conflict between in not a new one, it is continuing from 14 centuries some of the conflicts of the history are Ottoman Turkish empire expansion, quasi-colonial regimes by Britain and France, Britain occupation of Iran etc. The first and most important issue is the stand of United States in the ‘Israeli-Palestinian’ Conflict. The need to explain the policies of it on the issue were undermined and unheard. The role of the Western media which is publishing derogatory statements is also a cause of concern. US media used the terms such as Muslim fundamentalist, Shia extremist, Wahhabi zealots, Islamic Jihad, Islamic suicide bomber, Arab killer etc (Ali Khalid, 2008). The Muslim world is victimized more than the situation. Many allegations made by the West on different Muslim countries without any proofs. West failed in providing the evidence of the allegations after the war against the Iraq and its shift in the reasons for war, Muslim prisoners were tortured even after the wars, prolonged occupation etc are also serving as anti-American resentment (Duiker Spielvogel, 2009). Strong factors that united Muslim World: The anti-Muslim attitude united the Muslim world and started to have a common perception as a whole on West. The main reasons for this is unfavorable images where the Muslims are unfairly portrayed in media, Western Military presence in middle east making them U. S long term military base brining insecurity in the region, The containment policy toward Iraq with economic and military sanctions on it, the strong U. S policy towards the Arab-Israeli conflict, Support of the West to unpopular regimes etc. All these factors are allowing the Muslim world to rethink on their status ( Prados, 2001). From the Western perspective the main reasons for the anti-American resentment in the Muslim world is due to education, media and Anti-Americanism (Gentzkow, Shapiro, 2004). West counters: Even West is taking some of the measures to overcome this anti-American negative approach such as implementing the trade and aid programs to decrease economic inequalities, to change the unfavorable image, seeking support on U. S policy on Iraq, planning to developing new strategy on Arab-Israeli peace negotiations, influence positive open political systems etc. Conclusion: U. S is successful in brining gap between the Muslim world to an extent where it divided it into US allies, US enemies and Neutral countries basing on its relations. As a whole West is using all its strategies to change its image and forcing the Muslim world to react to against terrorism, the Muslim world persecution is different. But carefully watching Muslim world is aware of the West motives and started to have a common agenda and this will be fruitful in coming days. The statement â€Å"The anti-Muslim attitudes of West united the Muslim world† is justified by looking at the anti-Muslim factors causing the unification of Muslim world. Even though the West and U. S in particular are taking the measure to have a better image in the Muslim World, the Muslim community is expecting more and concrete steps at ground level rather than confining to the media statements. Annotated Bibliography: Ali, S Khalid (2008). Mass Media and Muslim World: Portrayal of Muslim by â€Å"News Week† and â€Å"Time† (1991-2001). European Journal of Scientific Research, 21, 554-580. This is a research article which examines the representation and coverage of 12 Muslim countries. This investigation was done by the Time Magazine and the New Week during 1991-2001. This article has presented content analysis of 218 articles which belongs to 12 Muslim countries. Duiker, W. J Spielvogel, J. J. (2009). World History, Volume 2. 6th ed. MA: Cengage Learning. This book provides an overview of world history which discovers experiences and challenges to recognize global patterns. This book covers each and every aspect like political, economical, religious, social, cultural, intellectual and military history. It takes a global approach by comparing cultures throughout world history. This book helped to know the Muslim World perception on the U. S and also how U. S intervened in the internal aspects of Middle East. Prados, A. B. (2001). Middle East: Attitudes toward the United States. Congressional Research Service. Retrieved from: http://fpc. state. gov/documents/organization/7858. pdf This report discusses the attitude of Muslims and Arabs of Middle East against United Nations. It explained the factors which have created hatred towards the United States and the methods to deal with this position. Gentzkow, M. A. Shapiro, J. M. (2004). Media, Education and Anti-Americanism In the Muslim World. Journal of Economic Perspectives, 18, 117–133. This paper is based on the media, education and anti-Americanism in the Muslim world by taking a survey of 10,000 people from nine Muslim countries. It examines how media use and education relate to the positivity towards United States and their belief.

Nature vs Nurture in Mary Shelley’s Frankenstein Essay -- Mary Shelley

Philosophers and scientists alike have debated for centuries whether a person’s character is the result of nature or nurture. In the writings of Thomas Hobbes, it is expressed that humans are endowed with character from birth, and that they are innately evil in nature. John Locke’s response to this theory is that everyone is born with a tabula rasa, or blank slate, and then develops character after a series of formative experiences. The idea that true character is the result of experiences and societal interaction is a theme deeply explored throughout Mary Shelley’s Frankenstein. Through different interactions with the monster, Shelley attempts to express that it is because of Victor’s failings as a parent and creator, because of the monster’s isolation, and because of society’s reaction to the monster that the monster has become evil. The monster’s character is a direct result of how he was nurtured, based on his experiences and circ umstances, rather than his being innately evil from â€Å"birth.† One of the most influential contributions in the formation of the monster’s character is Victor’s failure as a creator and a father. As a creator, Victor has the responsibility of providing for his creation, just as God provided for Adam and Eve. At the same time, Victor also falls under the role of a father, and should therefore seek to strengthen the familial bond between the two of them. However, Victor fails in both of these endeavors, because he cannot accept the monster in his deformity. â€Å"Frankenstein’s sole regret†¦ is that he did not create an aesthetically pleasing being† (Bond). Victor, due to his skewed vision of humanity, believes outer beauty to be a reflection of inner character, and that because of the monster’s hideous appe... ...tation.† The English Review Sept. 2009: 18+. Literature Resource Center. Web. 9 Jan. 2015. Lehman, Steven. â€Å"The Motherless Child in Science Fiction: Frankenstein and Moreau.† Science Fiction Studies 19:1 (Mar. 1992): 49-57. Rpt. In Children’s’ Literature Review. Ed. Tom Burns. Vol. 133. Gale, 2008. Literature Resource Center. Web. 9 Jan. 2015. Marcus, Steven. "Frankenstein: myths of scientific and medical knowledge and stories of human relations." The Southern Review 38.1 (2002): 188+. Literature Resource Center. Web. 9 Jan. 2015. Seabury, Marcia Bundy. "The Monsters We Create: Woman on the Edge of Time and Frankenstein." Critique 42.2 (Winter 2001): 131-143. Rpt. in Children's Literature Review. Ed. Tom Burns. Vol. 133. Detroit: Gale, 2008. Literature Resource Center. Web. 9 Jan. 2015. Shelley, Mary. Frankenstein. New York: Barnes & Noble, 2003. Print.

Affect of Women in Advertisement Essay

Abstract Due to advertisement clutter in the 21st century customers are exposed to a variety of advertising appeals that aims to influence their attitudes towards a wide range of products and services. Many companies worldwide are using women as an object to attract and influence consumers’ attitudes towa rds the products they sell. Women appear in huge number of advertisement as a sexual object or as attractive decorative model standing nearby a product, even when the sexual image has little relevance to the advertised product. This article looks at Jordan ian male consumers’ attitude towards using women in advertisement. Results reveals four factors tend to influence consumer attitude towards using women in advertisement. Culture, control, and emotion were found to have a significant influence on consumer attitude towards using women in advertisement, while there was no significant influence for women appearance on consumer attitude towards using women in advertisement. In general Jordanian male consumers’ were opposed to exposing, exploiting and objectifying the woman and her body in advertisement. Introduction Research on advertisement featuring sex role focused on how content and imagery affect cognitive responses and attitude toward the advertisement, which in turn affect attitude toward the brand and purchase intention (Jaffe, 1994; Leigh and Whitney, 1987). Attitude toward advertising can be defined in general as learned tendencies to respond in a consistently favorable or unfavorable manner to advertising in general (Lutz, 1985; Mackenzie and Lutz, 1989). The link between attitudes, intentions and behavior has been explained primarily by Ajzen (1985, 1988), Ajzen and Fishbein (1980). This theory is based on the assumption that human beings usually behave in a sensible manners where they will take into account information available to them and consider the consequences of their actions. Thus people are expected to act in accordance with their intentions. The personal factor is the attitude toward the behavior, which is the individual‟s positive or negat ive evaluation of performing the behavior of interest. Whereas the social determinant of intention is the person‟s perception of social pressure to perform the behavior under consideration. People generally intend to perform a behavior when they evaluate it positively and belief that important others think they should perform it. Advertisements perceived as contentious will not be effective in capturing the attention of people or changing their attitudes towards the advertised products (Michell and Al-Mossawi, 1995). Based on that, it‟s very essential to choose the appropriate advertisement strategies employed in advertising which range from informational to emotional. Among those designed to stir emotions or rouse particular feelings, we can find fear, humor, warmth, novelty, contrast, animation, music, and sexual arousal. According to Reichert et. al. (2001) sex appeal advertising invokes any message, which, whether as brand information in advertising contexts or as persuasive appeals in marketing contexts, is associated with sexual information. It has long been an accepted belief that this form of advertising is very effective at attention-grabbing, considered by some commentators as a powerful step in reaching one‟s target market, especially in the current clutter of 21st century marketing and communications (Reichert & Lambiase, 2003). Sexual economics theory (SET) is a stimulating theory about sexuality that combines the idea of gender differences in sexual attitudes with social exchange theory, which S precher, (1989) conceptualize as two or more parties that each give up something with the aim of getting back something of greater value. Much research suggests that sex as an end in itself is less valued by women than men (Baummeister et al., 2001). Ther efore, sexual economics theory posits that women possess substantially greater negotiating power than do men in the context of a sexual exchange. Based on this theory, the current study will focus on men and the way women are used to persuade them in adver tisement to influence their attitudes. Using women in advertisement as a sexual appeal has transferred women to a marketing instrument by many firms. Women are used as a material mostly in advertisements (Bayraktar, 2011). In many advertisements, the ideal woman is an object that exists to satisfy men‟s sexual desires. Many researchers have shown that women in advertisements are portrayed as sex objects (Baker, 2005). Advertisers feature provocative images of sexually attractive women in ads (Reichert, 2 002). Sexual appeals in advertisements consist of a variety of elements models. Courtney and Whipple (1983) describes sexuality in advertisements as sexuality in the form of nudity, sexual imagery, innuendo, and double entendre used as an ad object for dif ferent kinds of products. Reichert (2002) reveals that common forms of sexuality in ads includes nudity (dress), physical attractiveness, seductive behavior and interaction, innuendo, and other factors such as setting, context and camera effects. While Lambiase and Reichert (2003) propose that there are five types of sexual content in ads: Nudity, sexual behavior, physical attractiveness, sexual referents, and sexual embeds. Ramirez and Reichert (2000) propose that viewers consider physical characteristics the most sexual in ads and the sub-categories of these characteristics are clothing, attractiveness and body. Table 1 shows the categories of women appearance in advertisements and their meanings in USA. It‟s noteworthy to say that women misrepresentation in advertisement is a world wide phenomenon. In India, for example, Bag and Roy (2010) bring up various reasons behind unaccept ed representation of women in advertisement, such as poverty where still a number of women, particularly young girls with intolerable economic misery compelled to represent themselves in different forms of uncultured version for survival. To the contrary some rich women’s do it as a hobby, just to get mental or psychological satisfaction through modeling, front page sensational attraction in different popular magazines. Globalization is another factor responsible for misrepresentation of women in advertisement. Being attracted to western culture, teenager girls have been adopting western style in their garments and manners and hence, they have been losing their own culture and tradition, social values and moral character. Consumerism, which tries hard to inc rease the consumption of people, is another cause of such unaccepted representation. Much consumption means much economic profit which a group of people highly want. Profit maximization has escalated the introduction of women in a number of advertisements of different companies in television, magazine, T.V., Cinema, Newspaper, Cartoons, painting and even in the Internet to attract customers from different age groups. The different types of women representation in advertisement are presented below. Representation through Television- There is a lot of representation of women in advertisement through T.V. which affect common people and children adversely. It is obvious that visual indecent representation of them has been perverting psychologically all youth. Representation through Newspaper- Newspaper is another source of representation in indecent manner. Readers from almost all age group are intensely influenced while observing and reading those undesirable advertisements. Representation through Magazine- Similar examples will be cited in several advertisements in several reputed magazines where the honor of women have not only been despoiled simultaneously people are being psychologically endangered. But interestingly, by virtue of human instinct, neither presenter nor consumer is realizing its adverse impact. Other forms of Representation- There are other forms of uncultured representation which we can find rarely but have both internal and external effects on common people. Despite fewer in number, such representations are noticed in different sorts of paintings, hoarding hanging or fixed in cities and towns, and even displayed in Internet. Painting of undesirable quality is often displayed in cinema hall for greater publicity. Similarly, a lot of painters draw naked or half naked figures, which may have inner good meaning, but it is a matter of question how many people are finding that inner good meaning and how many are taking those adversely. Research Problem and Significance Very few studies tries to explain the influence of using women in advertisement based on cultural factors. Researchers have either concentrated on or compared dissimilar cultures, such as the U.S and Japan or they have focused on similarities or differences on similar cultur es, such as Great Britain and Australia (Al-Olayan and Karande, 2000). Many researches explain ads by using Hofstede‟s cultural dimensions or Hall‟s high and low typology and other country specific variables. Culture dominates communications, such as langu age, traditions, beliefs and music (Al-Olayan, & Karande, 2000). Therefore, the main motivation behind this article is to identify the influence of using women in advertisement on male consumers‟ attitude in Jordan. This study is conducted in a Muslim country where Shariah (Islamic Law) prohibit the use of sexual appearance or body in a way to attract or convince consumers with company products, brands or services. This study is significant for the reason that there is no any study has been done in this field regarding this issue. Another reason for doing this study is to increase our understanding of the Arab societies, and in this case Jordan. Research Objectives The objectives of this research are: 1) To identify the factors that may affect male Jordanian consumers‟ attitude towards using women in advertisement 2) To examine consumers overall attitude towards using sexy women in advertisement Theoretical Background Culture and Advertisement Marketers need to observe the cultural traits, environments, norms, beliefs, and values of a particular country or region to obtain an understanding of whether their future behaviors will be perceived as ethical (Haque et al., 2010). For example, companies advertising their products or services in different countries should be aware of a country‟s existing norms concerning role portrayals and the way these organizations affect these norms (Gilly, 1988). Clow and Baack (2009) maintained that culture, religion and value system determine the levels of nudity, sexual references, and gender specific issues that are permitted in a country. Several differences have also been recognized across countries for men and women appear in different settings and for different products. Women are more likely to be portrayed in domestic environment as sex objects, while men are more likely to be portrayed being occupied. In Sweden, for example advertisers show men and women in greater variety of nonworking roles than in the U.S.A and Germany and women in Asian countries are less likely to be shown as sex objects (Das, 2000). Since in many Middle Eastern countries, sex and gender issues are taboo subjects, sexual appeals are not used in advertising and even sexually related products are difficult to advertise (Bryant, 1998). Muslim nations tend to reject any kind of nudity and any reference to sexuality and other gender -related issues. Any hint of sexuality or display of the female body is strictly forbidden. In Saudi Arabia and Malaysia, women must be shown in family settings. They cannot be depicted as being carefree or desirable to the opposite sex. Marlin (2008) conduct a study on how culture affects advertisement, he used an advertisement showing a sexy picture for Paris Hilton, the famous model wearing a bikini and asked respondents to writ e their reactions. About 27% had positive reactions, 45% had negative reactions and 28% were indifferent. For this advertisement some respondents were confused whether it is an advertisement for a burger or for a car. The results show that different cultures imply different reactions, some of the comments the respondents wrote were: †¢ Unrealistic, bizarre (German respondent) †¢ It is not about the product, they are selling a lifestyle (Iranian respondent) †¢ Nice, interesting (French respondent) †¢ Too much naked skin (1 Ethiopian and 1 Swedish respondent) †¢ I am discussed, angry and feel fat (Swedish respondent) †¢ Too naked, too unrealistic (Moroccan respondent) †¢ Sexistic (Swedish respondent) †¢ Inappropriate, bad taste (French respondent) †¢ It is totally unnecessary for the object of advertising (Swedish respondent) Muslim countries are not the only ones with restrictive advertising for sex appeals. Many Christian countries such as Ireland, Spain, South Africa, Mexico and the Philippines have similar standards. 184 While in Canada, France, and Sweden, sexism should be avoided in any advertising directed toward children (Boddewyn, 1991). Based on that, understanding how religious beliefs influence the attitude towards the advertising is of great importance to international advertisers and advertising agency managers in their efforts to improve advertising effectiveness without offending or alienating their target audience. It‟s important to comprehend that Islamic social philosophy is based on the belief that all spheres of life: spiritual, social, political, and economic form an indivisible unity that must be thoroughly imbued with Islamic values. Advertisement and Women in the Muslim world The aim of this section is to give an in-depth understanding on the nature and position of women and advertisement in the Muslim world to help and benefit marketers and the advertising producers in the Muslim world to gain a profound understanding of Muslim values. As a starting point, it‟s important to note that the Holy Quran does not prohibit advertising (Al-Makaty et al., 1996). Some advertisements use religious terminology to reassure consumers of the Islamic integrity of products and services. For example, in a television advertisement, a Saudi Investment ba nk in Egypt had used religious terms to show that it had no unlawful transactions and that all of its financial products Shariah compliant. The use of selected Quranic injunctions and words can enhance the mood of the advertising communication to make it more appealing to Muslim consumers. Luqmani et al. (1989) provide an example of a manufactured water pump that uses a verse from the Quran in advertising. Although it is obviously welcome to keep in mind that the Islamic regulations related to business and marketing, appropriate implementation of precise Islamic terms is crucial. Contrary to this, a business may face unexpected troubles in gaining markets in Muslim populous areas if some how its advertisements create feelings that are inconsistent with religious sensitivities. In such a context, the most potential and contemporary issues in Islamic markets should be carefully introduced, developed, and offered through appropriate advertising and communication messages which meet the commitment of ethics as gu ided in the Islamic Shariah. For example, the Islamic system encourages moderation in living, while prodigality and waste are denounced. Costly promotional efforts and massive commercial advertisements by businesses are considered unnecessary. Producers of advertisements must make sure that their advertising campaign does not overstep any social or legal norms. Little attention has been paid on the exposure of advertisement in the Arab societies. Except from investigations in Saudi Arabian ads, there is only one study that has examined the cross-cultural differences in advertising content in other countries in the Middle East and only one study of the portrayal of Egyptian women in television commercials. Luqmani et al., (1987) study focused only on the influence of Islam on advertising content and regulation in Saudi Arabia while Michell and Al-Mossawi, (1999) study focused on message contentiousness among Gulf Co-operative Council countries, and showed that religious Muslims scored lower in terms of recall and were unfavorable towards contentious advertisements relative to lenient Muslims. The findings suggest that there is a difference in perceived controversial elements in advertisements between a devout and a lenient Muslim. These findings also highlight the importance of matching creative execution and message content to a society‟s socio-cultural environment. Michell and Al-Mossawi claim an offensive advertisement will not be effective in capturing an audience‟s attention or changing his/her attitudes. Both of these studies revealed the importance of understanding the Islamic religion in relation to effective advertising. In particular, Luqmani et al., assert that unconventional advertisements must obtain prior approval from religious authorities. While in Malaysia, Unilever‟s used an ad for Pond‟s skin lightening moisturizer showing a Malay college student using the product for a fairer complexion to attract a boy‟s attention. The ad is deemed offensive to the Muslim ethnic culture (Haque et al., 2010). In addition to the above mentioned facts, the women‟s status is debated among traditional Islamists, reformist Islamists and feminists, secular or Islamic. The traditional Islamists are clear about the male-female differences and insist on the distinct sex roles. They view women as emotional, sentimental and weak humans whose duty is in the household. The traditional Islamists take every verse in the Qur‟an as a source of protection of women and see women as minors that need to be protected by superior men. In return the woman will nurture the family and try to please her father, brother or son, or whoever may be the head of the household. The woman has a responsibility to maintain the honor, reputation and status of the family. Traditionally, a man‟s hon or depends on the extent on the virginity of his sisters, wife and daughters, and widows divorcees‟ sexual continent. 185 The Islamic reformists believe that the inferiority is only in relation to the woman‟s physical strength and weaker autonomy, thus she is capable of participating in all spheres or public and social life. Modern and liberal reformists are trying to accommodate the Islamic rules with the realities of modern times. The feminist view is a secular movement whose aim is to achieve equality for women. The roots of this movement consider the woman as totally subordinated to the man and that the veil is a symbol of this. Advertising in Jordan Jordan‟s media sector has seen significant privatization and liberalization efforts in recent years. Based on official rack rates, research firm Ipsos estimated that the advertisement sector spent some $303m towards publicity in Jordan‟s media, 80% of which was spent on newspapers, followed by TV, radio and magazines. In recent years, Jordan has also seen a spectacular rise in the number of blogs, websites and news portals as sources of news information. The increasing diversification of Jordan‟s media boosted advertising revenues and private initiatives. Recording growth of 30%, 2007 turned out to be yet another outstanding year for Jordan‟s advertising industry. Following nearly a decade of double-digit growth, the Jordanian advertising had some catching up to do with the rest of the region in terms of average expenditure per capita. Since 2000 total ad spend increased from $77m to $303m in 2008, an increase of 260%. The Jordanian telecoms sector was the biggest ad spender in 2008, accounting for around 20% of the market, followed by banking and finance sector (12%), services industry (11%), real estate (8%) and the automotive sector (5%). Research Design In order to measure Jordanian male consumers‟ attitude towards using women in advertisement , male respondents between 18-55 years were selected. The survey instrument included a list of 22 statements from which respondents were asked to indicate their level of personal acceptance on a five-point scale, where 1 means â€Å"Strongly Disagree† and 5 means â€Å"Strongly Agree†. Statements from 1 -17 was designed to measure factors affecting consumers attitude towards using women in advertisement. Most of the statements were adapted from earlier studies, for example (Al Makaty et al. 1996; Nordà ©n 2006; and Baker, C.N. 2005). While statement 18-22 were designed to measure consumers overall attitude towards advertisements. The statements were adapted from earlier studies as well such as (Usman, 2010; and Ashill, 2005). Respondents belonging to different demographic groups in terms of education level, marital status and profession were considered in the study. The sampling frame for the study was male consumers living in west of Amman. For respondents‟ selection, simple random sampling procedure was adopted. Questionnaires were filled by the respondents. The total number of respondents was 450. The responses received were 353 (80.5 per cent). Cronbach alpha reliability analysis was conducted for the items included in the study. The internal consistency – Cronbach alpha value for reliability of the questionnaire was found to be 0.74. All items were well above the 0.70, which was the commonly accepted threshold (Nunnally 1978). Respondent Profile Respondents from different parts of west Amman were asked to fill in the questionnaire. Table 2 depicts a summation of the study‟s respondents‟ demographic information. As per research objectives all the respondents are male consumers. Of the 353 respondents, 79.0 per cent were less than 25 years of age. A larger number of respondents were unmarried (74.4 per cent) the maximum respondents fell into this age group, since youth is the target market and they are the ones who pay maximum attention to the advertisements. Out of the remaining sample, only 2.3 per cent were above 55 years of age. The remaining 29.5 per cent belonged to the age group of 26–55 years of age. The larger number of r espondents was unmarried (74.4 per cent), and this could be attributed to the young age of the respondent. In addition most of them 78.5 percent were with undergraduate education. The maximum respondents in the category „profession‟ belonged to the student group with a major share of 68.2 per cent and the remaining 31.8 per cent included businessmen, executives and others. The overall composition of respondents included in the study was young, unmarried and students.

Personal Response on Sexual Identity

I am guided by the pursuit of pleasure because I prefer to do what feels right rather than what is best. I answer to my gut feeling or listen to my heart if you will. Was raised to do what Is best for me and not for anyone else, and have also taught myself never regret anything that I do but learn and grow from my mistakes. I also relate to the value rationalism, which may seem like I contradict myself but sometimes I do stop and think about the consequences before I act instead of living in the moment. In my past, I have made some terrible mistakes and has made me want to be more cautious about certain situations I come across.I believe that I will always relate to these values. Critical Thinking and Sexual Decision Making People may not know that they use critical thinking every time they make a sexual decision, but I know how Important It Is to think a sexual decision through before making a decision. I would consider myself a skeptic even after this class. Being a skeptic means t hat I have to question anything related to sexual activities. I find it important to think about the consequences before making a decision because I can avoid making mistakes.A time that I had to use critical thinking was when I was deciding whether to lose my virginity or not. That decision was not something that I could choose right away but would take me a while to think about the consequences. It was my decision ultimately to make, and no one could help me decide. Critical thinking is a must anytime you are about to make a life-altering decision. Gender Identity Gender identity is the belief in which you truly are. Before we are born we are given a sex assignment, based on the internal and external organs we have in the womb.As e grow up, we learn whom we are and determine which gender we agree with. Most of the time we identify with the gender we were assigned with when In the womb or after birth. There are times that Individuals choose the opposite gender than the one they wer e assigned. Factors that help determine gender identity is genetic factors, social factors and environmental factors. Between man and woman, 23 chromosomes are combined to make up the genetic code. The egg carriers the X sex chromosome and the sperm can carry either the X or Y sex chromosome. This is the sex assignment and usually the gender most people identify as.Social factors help they raised you as a boy, you would most likely identify yourself as a boy. Also, your peers can have an effect on how you determine your gender identity. If one wants to fit in, he or she may try to identify as the gender that their peers are. Environmental factors can help determine your gender identity by naturally shaping you into whom you believe you are. People go through many situations that can have an effect on your gender identify. The factors that have affected my gender identity are genetic factors, environmental factors and social factors.At birth, it was determined that I m a girl because of my internal and external organs I have. Social and environmental factors determined my gender identity because my parents raised me based on my sex assignment. My parents and our society taught me that there was only one way. Which technically meant that I had no say in my gender identity since I was born as a girl I was to remain a girl. The factor that most helps me to determine my gender identity was the social factor of my parents raising me as I was meant to be. Masculinity and Femininity On the continuum of masculinity-femininity, I fall close to the middle but closer to Minnie.I like to get dressed up and be â€Å"girl' with makeup and purses, but I also like to hang with the guys and watch football and drink a beer. I would not say I am masculine in any way, but I do have masculine tendencies because I'm not afraid to get dirty. I grew up with both parents so I would say they balanced my feminine and masculine qualities. They taught me the important parts of being femin ine and masculinity. My mother taught me to act like a lady, and my father taught me how to change a tire. Attraction There are three components of attractiveness; they are attitude, physical attraction ND reciprocity.The first thing someone notices about another person is his or her physical appearance. What makes a person want to further the relationship is his or her attitude. If they find the attitude to be attractive, chances are they will try to further the relationship. Reciprocity is when both parties want the same thing and will work together to make their relationship a lasting one. The factor that is most important to me would be an attitude because while physical attraction is the first thing I notice, attitude is the component that makes me want to act on my feelings.If someone does not have a good attitude or a similar attitude as mine, I will not find him or her attractive. Styles of Love The styles of love that are constant in my life right now are romantic love, pos sessive excited love and friendship. Romantic love has always been a constant in my life because I am a lover. When I fall in love, I fall hard. Romantic love is probably the truest love today. Possessive excited love is a style of love that I find in my life today. Although my boyfriend and I are not possessive, we have a lot of excitement in our relationship.The excitement to see each other after a long day of work or the excitement to have a date night keeps our relationship strong. Before my boyfriend and I decided to be in a relationship, we were really great friends. We bonded instantly and got along very well. When I started to feel like being friends was not enough for me, I had to let him know. Historical and Scientific Perspectives on Homosexuality Homosexuality is when an individual is attracted sexually or romantically to people of in our society we have people who protest against gays having equal rights such as arraign.Of course, our society has come a long way with he terosexuals fighting along side the homosexuals for the their rights. Historical and scientific perspectives have shaped the way I perceive my sexual orientation and myself. Historically, homosexual practices were either done in secret or known about but shunned. Homosexuals were looked down on and seen as abominations. In the past individuals who were accused of homosexuality were convicted by the â€Å"Office of the Night†, which was a group of Christians who felt negatively on homosexuals.In today's society, homosexuals do not have to hide that they are gay because they can not be convicted for whom they are. Unfortunately, there are still individuals out there that do not agree with homosexuality. There is still the potential of gay individuals being harassed by those individuals. Hate crimes are still common in our society. I am not gay, but I do have gay friends and family, and I do not look at them any differently; instead I stand beside them and protect them from any hate that comes their way. History has only taught me that we need to fight for the rights and that I need to be true to myself.Scientific perspectives have researched the possibility of genetics and mental health being the cause of homosexuality. They have studied family trees to determine if homosexuality can be passed down through generations. They only found that the X chromosome could influence sexual orientation. The researchers have also studied the brain and the possibility that homosexuality can be caused by a mental illness of some sort. Scientific perspectives have not reflected on my sexual orientation. I am straight because I choose to be.I believe that anyone should be able to love whoever they want without being Judged for it. Abortion When I was younger I always thought abortion was wrong because it was taking a life of a baby. As I grew up and learned more, I realized I was making my decision on abortion based off of others ideas of abortion. I became aware of abort ion when a friend of mine in high school had an abortion after having sex once. I understood why she would want an abortion because of being in high school and she had her whole life ahead of her. Her family was very strict, and she was worried about her parents disowning her.

Free Essays on I Never Learned Their Names

The Unpublished Ellison In the short story â€Å"I Never Learned Their Names† has many layers, and multiple meanings to people in different situations. This Ellison story relates to his â€Å"childhood, and his early examples of his lifelong fascination with American identity.† As I read the story I was confused about the exact underlying meanings. This is because I hadn’t looked into the story as it related to his early life. However when read again I began to see three main underlying meanings. The Underlying meanings are the personal issues that Ellison dealt with in his life, the journeys that Ellison took and cultures society in which he was living in. The first underlying meaning that I came across in the story â€Å"I Never Learned Their Names† was the personal issues that Ellison dealt with in his life. The main two issues that I saw Ellison dealing with was that he was a black man when racism was a major part of the life style, and also his problem that he had with money. Ralph being a black person was the first personal issue that I noticed. In the second paragraph of this story he writes that his buddy â€Å"got quite a kick out of having a Negro for a buddy. Why should it matter if somebody has a black friend, white friend, or a cream colored friend? A friend is a friend and you shouldn’t get a kick out of the color of there skin, but the personality in which they have. However, when Ellison was traveling it didn’t matter and Morrie had a lot of courage to be friends with Ellison. The second personal issue that I felt that Ellison had to deal with was his lack of money, which also derives from his childhood. His mother passed away and he and his brother were left with little money. In the story he has been traveling around trying to find work, so that he could get money to get an education. He had been many places and was on his way to Alabama hoping to find work. He and his friend Morrie got food from people on the... Free Essays on I Never Learned Their Names Free Essays on I Never Learned Their Names The Unpublished Ellison In the short story â€Å"I Never Learned Their Names† has many layers, and multiple meanings to people in different situations. This Ellison story relates to his â€Å"childhood, and his early examples of his lifelong fascination with American identity.† As I read the story I was confused about the exact underlying meanings. This is because I hadn’t looked into the story as it related to his early life. However when read again I began to see three main underlying meanings. The Underlying meanings are the personal issues that Ellison dealt with in his life, the journeys that Ellison took and cultures society in which he was living in. The first underlying meaning that I came across in the story â€Å"I Never Learned Their Names† was the personal issues that Ellison dealt with in his life. The main two issues that I saw Ellison dealing with was that he was a black man when racism was a major part of the life style, and also his problem that he had with money. Ralph being a black person was the first personal issue that I noticed. In the second paragraph of this story he writes that his buddy â€Å"got quite a kick out of having a Negro for a buddy. Why should it matter if somebody has a black friend, white friend, or a cream colored friend? A friend is a friend and you shouldn’t get a kick out of the color of there skin, but the personality in which they have. However, when Ellison was traveling it didn’t matter and Morrie had a lot of courage to be friends with Ellison. The second personal issue that I felt that Ellison had to deal with was his lack of money, which also derives from his childhood. His mother passed away and he and his brother were left with little money. In the story he has been traveling around trying to find work, so that he could get money to get an education. He had been many places and was on his way to Alabama hoping to find work. He and his friend Morrie got food from people on the...

How Eli Whitney Invented the Cottin Gin

How Eli Whitney Invented the Cottin Gin Eli Whitney was the inventor of the cotton gin and a pioneer in the mass production of cotton. Whitney was born in Westboro, Massachusetts on December 8, 1765, and died on January 8, 1825. He graduated from Yale College in 1792. By April 1793, Whitney had designed and constructed the cotton gin, a machine that automated the separation of cottonseed from the short-staple cotton fiber. Advantages of Eli Whitneys Cotton Gin Eli Whitneys invention of the cotton gin revolutionized the cotton industry in the United States. Prior to his invention, farming cotton required hundreds of man-hours to separate the cottonseed from the raw cotton fibers. Simple seed-removing devices have been around for centuries, however, Eli Whitneys invention automated the seed separation process. His machine could generate up to fifty pounds of cleaned cotton daily, making cotton production profitable for the southern states. Eli Whitney Business Woes Eli Whitney failed to profit from his invention because limitations of his machine appeared and his 1794 patent for the cotton gin could not be upheld in court until 1807. Whitney could not stop others from copying and selling his cotton gin design. Eli Whitney and his business partner Phineas Miller had decided to get into the ginning business themselves. They manufactured as many cotton gins as possible and installed them throughout Georgia and the southern states. They charged farmers an unusual fee for doing the ginning for them, two-fifths of the profits paid in cotton itself. Copies of the Cotton Gin And here, all their troubles began. Farmers throughout Georgia resented having to go to Eli Whitneys cotton gins where they had to pay what they regarded as an exorbitant tax. Instead planters began making their own versions of Eli Whitneys gin and claiming they were new inventions. Phineas Miller brought costly suits against the owners of these pirated versions but because of a loophole in the wording of the 1793 patent act, they were unable to win any suits until 1800, when the law was changed. Struggling to make a profit and mired in legal battles, the partners finally agreed to license gins at a reasonable price. In 1802, South Carolina agreed to purchase Eli Whitneys patent right for $50,000 but delayed in paying it. The partners also arranged to sell the patent rights to North Carolina and Tennessee. By the time even the Georgia courts recognized the wrongs done to Eli Whitney, only one year of his patent remained. In 1808 and again in 1812 he humbly petitioned Congress for a renewal of his patent. Eli Whitney - Other inventions In 1798, Eli Whitney invented a way to manufacture muskets by machine so that the parts were interchangeable. Ironically, it was as a manufacturer of muskets that Whitney finally became rich. The cotton gin is a device for removing the seeds from cotton fiber. Simple devices for that purpose have been around for centuries, an East Indian machine called a charka was used to separate the seeds from the lint when the fiber was pulled through a set of rollers. The charka was designed to work with long-staple cotton, but American cotton is a short-staple cotton. The cottonseed in Colonial America was removed by hand, usually the work of slaves. Eli Whitneys Cotton Gin Eli Whitneys machine was the first to clean short-staple cotton. His cotton engine consisted of spiked teeth mounted on a boxed revolving cylinder which, when turned by a crank, pulled the cotton fiber through small slotted openings so as to separate the seeds from the lint a rotating brush, operated via a belt and pulleys, removed the fibrous lint from the projecting spikes. The gins later became horse-drawn and water-powered gins and cotton production increased, along with lowered costs. Cotton soon became the number one selling textile. Demand For Cotton Grows After the invention of the cotton gin, the yield of raw cotton doubled each decade after 1800. Demand was fueled by other inventions of the Industrial Revolution, such as the machines to spin and weave it and the steamboat to transport it. By mid-century America was growing three-quarters of the worlds supply of cotton, most of it shipped to England or New England where it was manufactured into cloth. During this time tobacco fell in value, rice exports at best stayed steady, and sugar began to thrive, but only in Louisiana. At mid-century the South provided three-fifths of Americas exports, most of it in cotton. Modern Cotton Gins More recently devices for removing trash, drying, moisturizing, fractioning fiber, sorting, cleaning, and baling in 218-kg (480-lb) bundles have been added to modern cotton gins. Using electric power and air-blast or suction techniques, highly automated gins can produce 14 metric tons (15 U.S. tons) of cleaned cotton an hour.